Luxury hotels and resorts around the world are collaborating with scent branding agencies to craft unique fragrances.

An emerging trend in high-end hotels around the world is upping the ante for hotel branding through signature scents. Scent marketing, a topic that PSFK been covering for the last few months, has become an important tool in the world of retail, fashion shows, and destination experiences such as theme park rides and even sports arenas, and is increasingly infiltrating the hospitality industry. These exclusive hotels and resorts are working with perfumeries and scent branding agencies to create unique olfactory experiences to influence a guest's perception of the establishment.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in