How Hotels Entice Their Guests Through The Power of Perfume

How Hotels Entice Their Guests Through The Power of Perfume
Advertising

Luxury hotels and resorts around the world are collaborating with scent branding agencies to craft unique fragrances.

Kristen Nozell
  • 25 march 2014

An emerging trend in high-end hotels around the world is upping the ante for hotel branding through signature scents. Scent marketing, a topic that PSFK been covering for the last few months, has become an important tool in the world of retail, fashion shows, and destination experiences such as theme park rides and even sports arenas, and is increasingly infiltrating the hospitality industry. These exclusive hotels and resorts are working with perfumeries and scent branding agencies to create unique olfactory experiences to influence a guest’s perception of the establishment.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.