A band-sponsored contest for new merchandise designs returned a one-of-a-kind 3D caravan.

The Grammy-winning Dave Matthews Band asked artists to design new concert merchandise to be featured on the 2014 DMB summer tour. With guidelines to draw inspiration from the band, their music, and their unique community of followers, the winning design promised a position in the band’s merchandise line, two VIP tickets to a DMB concert, promotion on social media, and $1,000 prize.

Ben Whitesell went above and beyond in answering the call.

Whitesell created a foldable 16” x 20” concert poster that epitomizes the idea of an old school concert tour. Replete with instructions on where to fold, the poster enables fans to create their own 3D caravan to “follow the tour.”

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in