For its Spring Collection, Betabrand featured women who have PHDs or are working towards one.

San Francisco-based online clothing retailer Betabrand puts their own spin on “smart fashion” by using models who are PhDs or doctoral candidates.

The retailer recently launched its new Spring Collection and only hired female models who have PhDs or are working towards one.

Chris Lindland, founder of Betabrand, said in a statement,

When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun. Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?

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