Electric shock offers a unique way to bring about behavioral change.

Most fitness trackers rely on positive reinforcement, but Pavlok wants to break the mould with a wristband that shocks you with electricity when you miss your goals. Designed by Maneesh Sethi and Behavioral Technologies, the Boston-based startup is focused on changing habits, not just providing you with an overview of information.

“It's not about the shock as much as it is about training your brain to do the things you say you're going to do,” says Sethi.

There aren't many details about what the bracelet can actually do besides provide a painful shock, but Pavlok has made sure that it's got the right people behind the idea. Former iRobot and Lego engineer, Jim Lynch, is the startup's current VP of engineering.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)