Fitness Tracker Inflicts Pain To Reinforce Healthy Habits

Fitness Tracker Inflicts Pain To Reinforce Healthy Habits

Electric shock offers a unique way to bring about behavioral change.

Ross Brooks
  • 7 march 2014

Most fitness trackers rely on positive reinforcement, but Pavlok wants to break the mould with a wristband that shocks you with electricity when you miss your goals. Designed by Maneesh Sethi and Behavioral Technologies, the Boston-based startup is focused on changing habits, not just providing you with an overview of information.

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