Fake Coke Campaign Comments On The Soda Maker’s Drug Past [Pics]

Fake Coke Campaign Comments On The Soda Maker’s Drug Past [Pics]
Advertising

ANIMAL New York reinterprets the soda brand's current ad campaign to be more honest.

Ross Brooks
  • 6 march 2014

One of Diet Coke’s most recent ad campaigns by Droga5 has caused a stir with the tagline “You’re on. Diet Coke.” Thanks to clever layouts, nearly everyone who has seen the ad interprets it as the more worrying catchphrase “You’re on Coke.” To expand on this theme, ANIMAL New York has created a series of posters that shine a light on the realities of cocaine use.

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