Fruit Of The Loom’s New Luxury Collection Is A Far Cry From Underwear [Pics]

Fruit Of The Loom’s New Luxury Collection Is A Far Cry From Underwear [Pics]
Design

The new Fruit Of The Loom premium collection hopes to revive a brand which saw its heyday in the 90s.

Daniela Walker
  • 25 march 2014

Fruit of the Loom – purveyor of cotton underwear, 90s nostalgia and those commercials with men dressed up as fruit. Now, the clothing manufacturer that brings up fond memories for many, has launched two pop-ups in Europe, which show off a more luxurious side to basics.

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