Comical Role Reversal Points To The Sexism In Ads [Video]

Comical Role Reversal Points To The Sexism In Ads [Video]
Advertising

This split-screen video emphasizes the superficiality of many media portrayals of women.

Rachel Pincus
  • 19 march 2014

Gender roles and the unrealistic standards of female beauty in the media and in advertising continue to be critiqued in a variety of creative ways, from normalized Barbies to disabled mannequins. We’re used to seeing women’s bodies (primarily) as a glorified blank slate for selling all kinds of products; men’s bodies, not so much. To comment on this phenomenon, Buzzfeed Yellow has come out with an amusing new video that re-enacts several recent TV ads with the gender roles reversed.

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