This split-screen video emphasizes the superficiality of many media portrayals of women.

Gender roles and the unrealistic standards of female beauty in the media and in advertising continue to be critiqued in a variety of creative ways, from normalized Barbies to disabled mannequins. We’re used to seeing women’s bodies (primarily) as a glorified blank slate for selling all kinds of products; men’s bodies, not so much. To comment on this phenomenon, Buzzfeed Yellow has come out with an amusing new video that re-enacts several recent TV ads with the gender roles reversed.

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