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How Creatives Should View ‘No’ As The First Step To Getting A ‘Yes’

How Creatives Should View ‘No’ As The First Step To Getting A ‘Yes’
Advertising

Former advertising partner Gideon Amichay discusses how the word "no" is in fact the key to greater success down the road.

Sara Roncero-Menendez
  • 17 march 2014

No matter what field you work in, ideas are often met with a barrage of “no”s from those in position of power. For creatives, this experience can occur daily, with doors metaphorically slamming in their faces. This is a fact that Gideon Amichay knows well, both in his career in advertising and his passion for cartooning. In his new book No, No, No, No, No, Yes: Insights from a Creative Journeyhe discusses how each rejection he receive throughout his career meant a yes was not far behind.

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