Former advertising partner Gideon Amichay discusses how the word "no" is in fact the key to greater success down the road.

No matter what field you work in, ideas are often met with a barrage of “no”s from those in position of power. For creatives, this experience can occur daily, with doors metaphorically slamming in their faces. This is a fact that Gideon Amichay knows well, both in his career in advertising and his passion for cartooning. In his new book No, No, No, No, No, Yes: Insights from a Creative Journey, he discusses how each rejection he receive throughout his career meant a yes was not far behind.

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