Newspaper Turns To Google Glass To Revive Print Edition

Newspaper Turns To Google Glass To Revive Print Edition

Asahi Shimbun uses augmented reality to enhance their reading experience.

Ross Brooks
  • 26 march 2014


The Asahi Shimbun, one of Japan’s most popular news sources, revealed a physical newspaper at this year’s Wearable Tech Expo in Tokyo that works alongside Google Glass. Physical markers that get picked up by the glasses will display linked digital content, an idea that Asahi’s Media Labs hope will better convey the emotional content of a story.

It’s unclear what software will be used to identify the markers, but as pointed out by EnGadget, Layar recently brought its APK to the Google wearable, which makes it a possible candidate. With the ability to serve up digital content based on what physical object people are looking at, the software could also tie in the news with people’s day-to-day lives.

google glass newspaper air.jpg

The concept is called “AIR,” and much like Google Glass, which isn’t available in Japan yet, doesn’t have a fixed release date. While readers of the digital version often have access to more photos, related articles, and video, those who still rely on the physical paper can miss out on rich content. Asahi’s idea isn’t all that original, but it could be a straightforward way to bridge the gap between different readers of the same published content.

Asahi Shimbun

[h/t] EnGadget

+Asahi Shimbun
+augmented reality
+digital content
+fashion / apparel
+google glass
+Media & Publishing

Capsule Is Reimagining The Pharmacy As A Patient-First Experience

Brand Development Yesterday
Gaming & Play Yesterday
No search results found.