Artists are eating one burger a week and relating them to the obstacles and influences in their lives.

Designers at San Francisco-based agency Mine Christopher Simmons and Nathan Sha believe that ‘there is no creative problem that can’t be solved by eating a hamburger.’ Normally designing logos, books, websites and restaurants their new project is somewhat abstract, shall we say.

Their side project “The Message Is Medium Rare,” sees the creative duo eating one burger every week for an entire year, and writing a design review for each experience where every meal poses as a metaphor for a design challenge. Simmons and Sha hit up one burger joint a week, which can be recommended by the public, or their personal choice. They both order the same thing and analyze and discuss it as they devour it, thus creating the reviews and stories.

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