menu

Hardwood Floors Act As An Air-Purification System

Hardwood Floors Act As An Air-Purification System
Design & Architecture

Light-activated titanium oxide keeps your home toxin-free.

Ross Brooks
  • 14 march 2014

Air purification systems have undeniable benefits, but they often mean another appliance cluttering up your home. Lauzon Flooring seems to have solved that problem with Pure Genius, beautiful hardwood flooring that is always working to breakdown airborne toxins and keep your home as fresh as possible.

The flooring uses a patented light-activated, air-purifying agent made of Titanium Dioxide, that is constantly working to break down toxic contaminants into harmless water and carbon dioxide molecules. Lauzon’s website claims that it’s so effective over time, the flooring can make indoor air up to 85% cleaner.

lauzon-pure-genius-air-filtration-hardwood-flooring.jpg

Priscilla Bergeron, Lauzon’s Communication Manager explained that indoor air is often five to 10 times more polluted than outdoor air.

Poor air quality in the home causes build-up of bacteria, viruses and moulds, and may lead to allergies, fatigue and respiratory problems like asthma.


lauzon-pure-genius-air-filtration-hardwood-flooring-3.jpg

Pure Genius is the result of advanced research in nanotechnology as part of a joint venture between the Swedish firm Välige and the Danish firm Photocat AB. If you needed any more reasons to buy the flooring, it can also reduce the amount of trapped odors around your house.

Lauzon Flooring
Source:
Inhabitat

 

+air filtration system
+Design
+home
+Home & Garden
+Market Research
+Nanotechnology
+Priscilla Bergeron

More in home

home

This Company Is Using Optical Illusions To Beckon People In

A hallway created by the UK tile company makes it look as if there's a large hole in the middle of the corridor

17 October 2017
home

Toy Kit Lets Kids Build Their Own Furniture

Toniture has various units that can be fixed together without tools

16 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.