The Food Porn Index tracks hashtags to encourage a love for good-for-you treats.

Thanks to smartphone photography, everyone and their mother thinks they’re an amateur photographer. It’s nearly impossible to scroll through your feed without encountering images of your friends’ mouth-watering dinners, paleo diets, and freshly baked pastries. Unfortunately, #foodporn is normally associated with ‘naughty’ foods like juicy hamburgers and sizzling strips of bacon. Bolthouse Farms wants to change the dynamic, and turn the conversation towards a healthier obsession: fruits and vegetables.

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