Hulu Uses Anonymous Secrets App As A Branded Content Platform
Whisper users promote an original series with their secret confessions.
Deadbeat is an original series from Hulu about an NYC resident who talks with ghosts, and helps them take care of unfinished business. Whisper is an app that lets users post anonymous messages about their deepest secrets, biggest regrets, and strangest desires. Put the two together and you’ve got a unique branded marketing campaign that could demonstrate the potential of the platform.
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