IKEA Collection Targets 20-Something Urbanites Who Are Constantly Moving [Video]

IKEA Collection Targets 20-Something Urbanites Who Are Constantly Moving [Video]

The furniture company's PS 2014 line is designed to be packed up and moved easily.

Leah Gonzalez Angue
  • 13 march 2014

In April, IKEA is releasing its 8th IKEA PS collection, which is designed for “a home in constant motion, always ready for new situations and furniture needs.”

The IKEA PS 2014 collection, which the Swedish furniture company is calling its boldest one so far, specifically targets young urbanites who “live in the moment” and more often than not have limited space and a need to be able to easily pack up and go when required.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.