IKEA's Bedroom Stories campaign transforms Singaporean cosplayer Frank's crowded room into a space-saving area.

IKEA Singapore worked with agency BBH Asia Pacific to create its IKEA Bedroom Stories campaign, which features real people who needed help managing their crowded bedrooms.

The first spot in the campaign features a Singaporean cosplayer named Frank whose bedroom is just filled wall to wall with costumes, raw materials, toys, and other cosplay items. To demonstrate their storage solutions, IKEA transforms his room and uses their storage products to help organize and create space in his room to accommodate all of his cosplay materials.

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