A demonstration of how wearable technology can help establish a stronger brand message.

Kenneth Cole has launched a Google Glass app for their “Man Up For Mankind Challenge” campaign, which challenges men to perform an act of kindness every day for three weeks. This campaign helps promote the brand’s new Mankind fragrance, and is the first time any brand used Google Glass for marketing.

Launched in partnership with ad agency Ready Set Rocket, this interesting stunt brings people to complete a series of simple, thoughtful tasks that range from “bring donuts to work for everyone” to “overtip a waitress or bartender.”

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