Kenneth Cole Taps Google Glass For Latest Cologne Campaign

Kenneth Cole Taps Google Glass For Latest Cologne Campaign
Advertising

A demonstration of how wearable technology can help establish a stronger brand message.

Serena Chu
  • 5 march 2014

Kenneth Cole has launched a Google Glass app for their “Man Up For Mankind Challenge” campaign, which challenges men to perform an act of kindness every day for three weeks. This campaign helps promote the brand’s new Mankind fragrance, and is the first time any brand used Google Glass for marketing.

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