Kenzo’s Virtual Aquarium Highlights The Danger Of Overfishing

Kenzo’s Virtual Aquarium Highlights The Danger Of Overfishing
Innovation

Kenzo has created a pop-up installation in Paris with proceeds benefitting an ocean conservancy.

Daniela Walker
  • 25 march 2014

When models strut down the runway of Kenzo’s Spring/Summer 2014 fashion show last fall, it was clear that designers Carol Lim and Humberto Leon were making a statement.

‘No Fish No Nothing’ read the slogan on some of the sweatshirts, and it was announced that the label had struck up a partnership with Blue Marine Foundation, an ocean conservation group that focuses on the fight against overfishing. Now, Kenzo has launched a digital pop-up in Paris, where passersby can visualize the plight of fish and then donate to the cause by buying a sweatshirt.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.