Kenzo has created a pop-up installation in Paris with proceeds benefitting an ocean conservancy.

When models strut down the runway of Kenzo's Spring/Summer 2014 fashion show last fall, it was clear that designers Carol Lim and Humberto Leon were making a statement.

‘No Fish No Nothing' read the slogan on some of the sweatshirts, and it was announced that the label had struck up a partnership with Blue Marine Foundation, an ocean conservation group that focuses on the fight against overfishing. Now, Kenzo has launched a digital pop-up in Paris, where passersby can visualize the plight of fish and then donate to the cause by buying a sweatshirt.

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