Kevin Allocca: Why Viral Content Is Founded On the Element Of Surprise
PSFK talks to the Head of Culture & Trends at YouTube on the the next trends in viral content.
PSFK is excited to have Kevin Allocca, the the Head of Culture & Trends at YouTube, as a speaker at PSFK CONFERENCE 2014. On April 11th, Kevin will talk about the current trends on the video-sharing platform. In the lead up to the event, we spoke with Kevin about what creates a viral hit and how the team at YouTube manages to track some of the biggest cultural waves appearing on their site.