Kevin Allocca: Why Viral Content Is Founded On the Element Of Surprise

Kevin Allocca: Why Viral Content Is Founded On the Element Of Surprise
technology

PSFK talks to the Head of Culture & Trends at YouTube on the the next trends in viral content.

Sara Roncero-Menendez
  • 10 march 2014

 

PSFK is excited to have Kevin Allocca, the the Head of Culture & Trends at YouTube, as a speaker at PSFK CONFERENCE 2014. On April 11th, Kevin will talk about the current trends on the video-sharing platform. In the lead up to the event, we spoke with Kevin about what creates a viral hit and how the team at YouTube manages to track some of the biggest cultural waves appearing on their site.

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