Kevin Allocca: Why Viral Content Is Founded On the Element Of Surprise
PSFK talks to the Head of Culture & Trends at YouTube on the the next trends in viral content.
PSFK is excited to have Kevin Allocca, the the Head of Culture & Trends at YouTube, as a speaker at PSFK CONFERENCE 2014. On April 11th, Kevin will talk about the current trends on the video-sharing platform. In the lead up to the event, we spoke with Kevin about what creates a viral hit and how the team at YouTube manages to track some of the biggest cultural waves appearing on their site.
What make YouTube such a flexible platform for content creation?
At its core, YouTube provides something simultaneously very simple and transformative: the ability to distribute and watch video wherever and whenever you want. What makes it so flexible are the people who use it in increasingly creative ways that constantly push its limits and challenge us to constantly evolve.