Nuji is a shopping app that displays lifelike expressions according to the user's activities.

London-based social commerce platform Nuji is releasing a new shopping app that comes to life and displays lifelike expressions that depends on what the user is doing.

The app is also called Nuji and when the user wakes up, it yawns; when the user runs up the stairs it runs out of breath; and when the user blows into the microphone, its hair blows back. According to the company's press release, if Siri had a face, it might look and behave a bit like the app Nuji.

According to Nuji co-founder Dean Frankhauser, the company wanted to create a shopping app with personality and something that got people's attention. The company wanted to do something similar to what Flipboard did to news.

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