Optical Illusion Billboard Inserts Missing Children Into The Background Scenery

Optical Illusion Billboard Inserts Missing Children Into The Background Scenery
Advertising

Creative advertising uses polarizing film to highlight plight of lost kids.

Ross Brooks
  • 27 march 2014

To help draw the problem of missing children into the public light, German agency thjnk came up with a set of creative billboards that helps the public “find” those that have gone missing. The advertising campaign cleverly employs polarizing film, along with a billboard that looks like an oversized Facebook Page.

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