How Moleskine Transformed The Process Of Reading
'Nomadic readings' breathe new life into a classic work of literature.
With the advent of multimedia-enriched events, cloud-computing, and new ways of writing with technology, Moleskine is a brand developing seamless connections between analog and digital worlds. We’ve recently noticed a shift from a product-based to a more events-based approach, both approaches work to re-contextualize their products for a digital world.
Most recently, Moleskine teamed up with The School of Visual Arts (SVA) and the French Embassy for Swann’s Way: A Nomadic Reading, a series of 7 events celebrating the 100th anniversary of Marcel Proust’s iconic novel. Readings were scattered across New York’s boroughs and many were accompanied by live drawing artists in unique locations that reflected scenes from the literary masterpiece (including as a hotel bedroom, a forest, a theater).