MoMA relies on Twitter to poll the crowd on modern masterpieces.

Why should the art critics have the final say? That’s a question that the modern and contemporary art establishment has been grappling with for a while. Museums like New York’s MoMA have the paradoxical role of both offering art up to the public view and keeping it ‘special’ by cordoning it off from the outside world. MoMA is recognizing the new functions of art and imagery on the internet now through a collaboration with creative agency POSSIBLE. Together, they’ve begun to disperse images of famous works in MoMA’s collection over Twitter and collect fans’ responses to them on the project’s central website, Art140.

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