Do certain types of marketing help a publication better connect a reader with a product, or is it tricking the reader into accepting advertising as fact?

This article titled “If native advertising is so harmless, why does it rely on misleading readers?” was written by Bob Garfield, for theguardian.com on Tuesday 25th February 2014 15.45 UTC

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, “How'd you all like to get some advertising revenue at higher rates than what you've been fetching for the past five or six years?”

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