The Nike Airline Collaboration concept envisions what a partnership between Nike and some of today's top airlines would look like.

Let’s get this clear – no, Nike is not collaborating with airlines to offer up branded sneakers for flight attendant uniforms – but if they were, this is how art director Marco Lemcke imagines they would manifest.

Lemcke is an art director at Joint, a creative agency based in London. The Nike Airline Collaboration arose from brainstorming in the office, when the team “stumbled upon the word-play of ‘Nike Air’ and ‘airline,'” Lemcke tells PSFK. “It seemed obvious to try out how a collaboration would look.”

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