Normal-Looking Barbie Promotes Realistic Beauty Standards

Normal-Looking Barbie Promotes Realistic Beauty Standards
Arts & Culture

Nickolay Lamm crowdfunds a new toy doll that looks like an actual woman.

Ross Brooks
  • 6 march 2014

There has already been an online petition for plus-size versions of Barbie, but artist Nikolay Lamm has gone one step further and launched a crowdfunding campaign to create a Barbie doll that offers a realistic interpretation of women. Lammily is the real-world alternative to Barbie, a doll that is shorter, more curvaceous, and wears minimal makeup – all inline with the project’s tagline of “average is beautiful.”

An accurate 3D digital prototype of Lammily has already been created, and now the artist is in search of funds to meet the manufacturer’s minimum order quantity. It’s clear people want to see the idea become a reality, as the crowdfunding campaign has already raised $60,000+ of its $95,000 goal with more than 20 days left to go.


For those who think it’s just an art project, the Barbie Doll alternative has articulated wrists, knees, elbows, and feet, which makes her a toy that can provide hours of fun. Lamm has even been consulting with Robert Rambeau, former Vice President of Manufacturing at Mattel, who has offered his experience and expertise in selecting a highly qualified manufacturer.


Backers can pre-order an exclusive first edition Lammily wearing a blue-white ombre blouse, denim shorts, and white sneakers, for just $25. It could be the action that’s needed to change modern-day perceptions of what it means to be beautiful.


Source: CNET

Images: Nikolay Lamm

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