The soft drinks brand used augmented reality to create amazing scenes.

Pepsi Max took over a bus shelter on New Oxford Street in London and surprised commuters with an “unbelievable” augmented reality experience.

The brand secretly installed augmented reality technology into one side of the bus shelter to make it appear as if crazy scenes were happening on the busy street beyond. The incredulous scenes included an alien invasion, falling fireballs, running tigers, killer robots, and more.

The “Unbelievable Bus Shelter” is part of the brand's Unbelievable campaign and brought a little joy and fun to the commuters' day.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in