Grant McCracken: Are Photos A Secret Ingredient Of The Internet Economy?
Why did Mark Zuckerberg buy What’sApp for $19 billion?
I’ve been asking myself the big question: “Why did FB buy What’sApp for $19 billion?”
I know I am late to the party. But surely this puzzle is still a puzzle even if the buzz(le) has moved on.
For me, there are four answers.
1) Facebook was trying to stay in touch with its early adopters, specifically young people who are now migrating away from Facebook at speed. Early adopters are early warning. Where they go, the world will follow.
2) Facebook was attempting to disrupt a disrupter. Mark Zuckerberg has read his Clay Christensen. He doesn’t want to suffer the fate of Friendster. WhatsApp looked like the future. So he bought it.