In Brief

New Zealand soft drink maker L&P reminds people to 'hold onto summer', with ads that offer something special.

As the Northern Hemisphere impatiently waits for spring to arrive, the Southern Hemisphere is seeing its summer come to an end. In New Zealand, school children are headed back to class – normally a sign that summer is over – but soft drink maker L&P; want people to make the most of the time they have left. ) In their outdoor ‘hold onto summer’ campaign created by Saatchi & Saatchi New Zealand, L&P; billboards offer up detachable towels and flip flops for passers-by to strip right off the ads.

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