Porsche Asks Car Lovers To Swap Their Jalopis For A Mysterious New Model [Video]

Porsche Asks Car Lovers To Swap Their Jalopis For A Mysterious New Model [Video]
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The auto company tempts car owners to trade their set of keys for a brand new, unreleased luxury model.

Serena Chu
  • 5 march 2014

Even before the newest models are unveiled in the showroom, vast amounts of car enthusiasts are more than happy to offer big bucks for a vehicle they’ve only seen pictures of online. To give loyal customers a challenge worth raving about, Porsche partnered with ACHTUNG, a Dutch ad agency, to introduce an interactive platform where car owners can trade in their current set of wheels for the still unknown Porsche.

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