Restaurant Menu’s Scent-Diffusing App Lets Patrons Smell The Food Before They Order [Video]

Restaurant Menu’s Scent-Diffusing App Lets Patrons Smell The Food Before They Order [Video]

Spanish chef develops app with Japanese mobile fragrance device to create 4D menu experience.

Lin Qiu
  • 18 march 2014

The idea of Smell-O-Vision has been approached by many in the past, including MTV, John Waters, and Steve Urkel…usually with spotty results. But Chef Andoni Luis Aduriz of the triple Michelin-starred Spanish restaurant Mugaritz wants to reinvent the idea and let people sample his dishes through sights as well as smell with the help of a smartphone attachment called Scentee.

We’ve seen the Japanese made device before, working with an app called Hana Takiniku (“Nose Grilled Meat”) to help people stay true to their diets with the power of scent. Chef Aduriz has been working with the same company to create a new app so that users looking through his menu will also receive a corresponding burst of tentalizing fragrance from the Scentee attachment. This new app could not only help lure in new customers, but would also be an awesome addition to social sharing apps like Pinterest.


Scentee is a small balloon-shaped device that attaches to the headphone jack of most iOS and Android phones. The original Scentee app promises a ‘4D communication experience’ which users can activate to receive scented Facebook and email notifications, and also use it as an alarm clock.

Watch a short clip of Scentee in action here:

There are currently five different scents available on their website: Rose, strawberry, coffee, lavender, and rosemary. Starter kit are on sale for $34.99, and scent cartridges for $4.99 each (plus shipping fees from Japan).


Source: The Star

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