Pennzoil and Nintendo created Mario Karting Reimagined at SXSW for an IRL game experience.

Pennzoil, the Official Motor Oil & Auto Fuel Sponsor of SXSW 2014 Interactive, teamed up with Nintendo to re-create Mario Kart 8 at SXSW by building a custom-built track based on the Mario Kart world outside the Palmer Events Center.

Mario Karting Reimagined was free and open to attendees of SXSW Interactive and Gaming and aimed to give visitors a real and interactive Mario Kart experience. The track had large-scale icons that served as the equivalent of power-ups and sped up or slowed down the cars just like in the Mario Kart world. The goal of the race was to collect all five icons or power-ups to achieve “full protection.”

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