The two designers have 10 minutes to generate new ideas under the watchful eye of five design legends.

When Adobe asked Sagmeister & Walsh to create an interpretive graphic of their logo, the company decided to turn the design process into its very own game show. The competition sees Jessica Walsh, who will be speaking at this year’s PSFK Conference, pitted against Stefan Sagmeister to see who can come up with the most creative design.

The format of the show requires the pair to create their interpretations of Adobe’s logo using materials that are selected from a spinning wheel. Both contestants only have 10 minutes to come up with something, while top design names such as Stefan Bucher, Jessica Hische, and Joshua Davis preside over the events to make sure everything stays above board.

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