Skrillex’s New Album Is A Mobile Game Easter Egg
New music that's only available if you play some video games.
Musicians seem to be getting extremely good at marketing their latest releases in unconventional ways, and Skrillex is no exception. If you want to get your hands on the DJ’s latest album, Recess, then you’ll have to download a free smartphone game called Alien Ride (iTunes/Google Play).
The game doesn’t push any boundaries, but it’s amusing enough. After all, the point is to listen the music that comes with it, not just play a Skrillex-themed video game. A notification, complete with a link to preorder the album on iTunes, warns that the album will only be streaming through the app for a limited time.
Tim Smith, Skrillex’s manager, told Rolling Stone that that earliest inspiration for the idea came from Nine Inch Nails’ 2007 album Year Zero. As part of its release, Trent Reznor scattered clues around the Internet and dropped thumb drives in random locations across the globe to spark interest in the upcoming album.
Download here: iTunes // Google Play
Source: Kotaku, Rolling Stone
Image: eastscene via Flickr