‘Matchmaking’ Site Finds Empty Spaces For Needy Popup Stores
This different kind of 'dating site' fits unexpected functions with unused spaces.
Have you ever walked by a vacant storefront in your neighborhood and considered its possibilities? Spacified, a ‘dating’ website currently active in Europe that matches spaces and temporary store concepts, hopes to appeal to businesses big and small with a unique matchmaking service.
Though online retail has taken over consumer spending in recent years, physically situating shopping ideas is still important to many businesses, both as a stress test and promotional tool. “There’s a huge demand for spaces among people with ideas — young entrepreneurs that want to test-run their business idea, webstores that want to find out if their concept also works in real life, and start-ups that want to display their product in a serious environment,” founder Patrice Fleurquin told The Pop-Up City in an interview.