Starbucks Adds A Full Beer And Wine Menu To Compete With Your Local Bar

Starbucks Adds A Full Beer And Wine Menu To Compete With Your Local Bar
Advertising

The coffee retailer will soon be serving alcoholic drinks and hors d'oeuvres to attract a new crowd of consumers.

Sara Roncero-Menendez
  • 21 march 2014

Starbucks has announced that it will soon be bringing alcoholic beverages, such as beer and wine, along with some more gourmet food options to thousands of its stores around the United States.

In an attempt to boost sales and bring in an evening crowd, some Starbucks have already begun to serve alcohol, with thousands more to begin soon. Some of the edible treats the company plans to sell at these alcohol-serving locations are bacon-wrapped dates with a balsamic glaze, parmesan crusted chicken skewers, and truffle macaroni and cheese.

Starbuck-Alcohol-Menu.jpg

Not all locations will have these new beverages and food options in place, but if you’d like to sample the choices before it comes to a location near you, there are stores in Chicago, Seattle, Los Angeles, Washington, D.C., Atlanta, and Portland.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.