Tesco’s VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat [Video]

Tesco’s VR Store Lets Shoppers Explore The Aisles Without Leaving Their Seat [Video]
technology

The international grocery store chain uses virtual reality in order to let people shop wherever they are.

Sara Roncero-Menendez
  • 20 march 2014


Virtual reality provides many opportunities for working 3D models. It allows surgeons to visualize complex surgeries, it creates more realistic flight simulators, and can even be used as a viable therapy option. Still, Tesco and Pelé have teamed up to use virtual reality in a more retail oriented way: allowing customers the ability to browse a 3D supermarket in what they call a “Virtual Reality Experience.”

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