The Alert Shirt transmits real-time tackles to a technology-outfitted jersey to simulate player sensations.

All sports fans want to be as close to the action as possible. Now, the Alert Shirt makes it feel like you’re right on the field, next to the players.

Developed by Wearable Experiments (We:eX), a groundbreaking wearable technology company that combines fashion, function, and technology, the Alert Shirt is a revolutionary jersey for Australian football fans that allows them to experience what the players feel through a technology-enabled shirt.

We:eX, in conjunction with Australian broadcasting outlet Foxtel, and CHE Proximity integrated hardware, software, and apparel design to connect people to television viewing in a new way. The Alert Shirt takes real-time game data, transmits it to an app, sends that data from the app to the electronics in the jersey via Bluetooth, and finally converts the received data into sensations and impulses – based on collected test results – to mimic on-field action.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in