Virtual Couple Acts Naughty When Your Lights Are Off

Virtual Couple Acts Naughty When Your Lights Are Off
Innovation

Rule Switcher is an interactive site that is controlled by the lights in the room from which it's viewed.

Daniela Walker
  • 26 march 2014

To promote its new reality series, Sleeping with the Family, MTV International enlisted R/GA Buenos Aires to create a microsite that adds a new element of an interactivity – reacting to the lights inside a person’s room.

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