Image-recognition app helps people spot fashion trends and find similar items more easily.

ASAP54 is a digital platform that uses photos instead of  keywords to help people find must-have fashion pieces that they've spotted in the real world or online. Users can upload a pictured item, have it scanned by the app, and wait for results that are similar to what they are looking for.

The app's designer Daniela Cecílio understands that technology can sometimes falter, so that is why she added a human element to help users locate desired items. Stylists are available to provide advice whenever a search doesn't return satisfactory results. But when results are favorable, users can purchase the item directly through the app from partnering retailers, like Barneys and Topshop.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in