Century-old pharmacy converted into a beautiful three-floor retail outlet in Manhattan.

Pneumatic tubes have been around since the 1800s, which makes them the perfect fit Warby Parker‘s new Upper East Side location, which has also preserved much of the building's century-old architecture.

Neil Blumenthal, Warby Parker co-founder, told Fast Company that the tubes, installed by Zip Pneumatics, were the perfect way to save space, and also add something to the customer experience. 

“Pneumatic tubes were fun, and the most effective way to do it,” explains Blumenthal. “Sometimes you don't need the newest technology to create the best customer experience.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in