Readers can assemble their own miniature robots with parts included in their weekly subscription.

Designed by engineer and professor Tomotaka Takahashi, Robi the robot is an intelligent creation that can understand more than 200 Japanese words and display his emotions by changing the color of his eyes – but there’s something else to Robi that gives him an edge over other robots.

While his dancing abilities and sensitivity to human voice adds a degree of intrigue, the fact that his assembling parts were distributed in a weekly magazine over the course of 70 issues demonstrates a new level of ingenuity and a new way to promote print publications.

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