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Zappos Creates Personalized Shopping Experience For Instagram’s #OOTD Fans

Zappos Creates Personalized Shopping Experience For Instagram’s #OOTD Fans
Innovation

The e-commerce company will send recommendations to anyone who posts on Instagram with the hashtag #NextOOTD.

Leah Gonzalez
  • 21 march 2014

E-commerce company Zappos has launched a pilot project that targets the massive #OOTD or “outfit of the day” community on Instagram.

There are around 23 million images or selfies that are tagged by users as their #OOTD on Instagram, according to Zappos Labs Director Will Young, who spoke about the project at the SXSW conference. Zappos Labs is the company’s innovation arm responsible for dreaming up new ways for their customers to shop and connect with the brand online.

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