A Kitchen Hides In This Newspaper’s Classifieds Page
Optical 3D illusion created from text and white space.
Creativity is a lot easier to inject into online advertising, but Colombia-based creative director Felipe Salazar has proven that newspapers still have some fight left in them with an ingenious 3D classified ad. The advertisement for HiperCentro Corona embeds a kitchen right into the page of the newspaper.
The ad using nothing but the clever arrangement of columns, text, and white space to create a 3D kitchen that appears to sink into the page. All of the other classified around it are fake, which makes it less likely that readers will get distracted.