In Brief

The visuals of the airlines' new initiative focus on nostalgic designs and pops of color.

Air France has launched its new campaign called “Air France, France is in the air” and it features visuals that look more like fashion editorials than ads.

The campaign, which was created with agency BETC, promotes the company’s new signature and includes images created by Argentine photographers Sofia & Mauro.

Six main images or visuals feature the airlines’ services, which include the comfort of the A380, the new La Première and Business cabins, gastronomy, the network, and SkyPriority, Air France’s exclusive services. An additional 12 images promote iconic destinations served by the airlines. The images feature heavily nostalgic designs and vivid colors.

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