Singapore's Coalition Against Bullying For Children And Youth has created a video that gets shorter by a millisecond every time a viewer shares it.

In Singapore, 1 in 8 children are bullied at least once a week. To get the nation, and the world, to talk about bullying, Singapore’s Coalition Against Bullying For Children And Youth (CABCY) created a Facebook video that gets shorter each time it is shared.

The video (which is not embeddable and can be viewed and shared here), shows a frightened young boy too scared to talk about being bullied. ‘I don’t feel like sharing this – what’s the point? No one can help,’ says the boy.

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