Brooklyn Bus Line Gets A Real-Time Digital Wayfinding Portal

Brooklyn Bus Line Gets A Real-Time Digital Wayfinding Portal

Real-time digital display highlights bus, subway, and ferry routes within a five minute walk of the location.

Tiffany Nesbit
  • 3 april 2014

As part of New York City’s WalkNYC Program, the Select Bus Service has been revamped in hopes to improve quality, comfort and journey times for passengers. In collaboration with DOT and MTA, PentaCity Group (led by City IDis now integrating a wayfinding system to support transfers between the different transportation modes.


Several new features have been added to certain city bus route signs. They include real-time bus locations, detailed route maps, and a transfer map that is tailored to your location. The signs are designed to provide information for those leaving the bus, as well as information for those choosing to board or transfer to another service.


PentaCity Group believes this improved system will lead to expansion into other areas of the city. In the meantime, transit riders on other routes can visit MTA Bus Time from their mobile devices to find out how many stops away a bus is. PentaCity Group is also currently working with the MTA to update pedestrian maps in subway stations.


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