In Brief

The Burberry Kerry Centre attracts and engages shoppers with weather-responsive facades and more.

Today’s retail industry has evolved far past the traditional box store, incorporating cutting edge technologies and promotional techniques to lure shoppers in and convert them into brand loyalists. Burberry has proven time and time again their devotion to staying at the forefront of these trends. Their Beauty Box concept in London has an RFID-wired Digital Runway Nail Bar where shoppers can try on virtual shades, and Burberry‘s new flagship store in Shanghai doesn’t disappoint.

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