New menu item is portrayed as a guilty pleasure.

Burger King is known for its beef burgers, which is why they have turned their new chicken burger offering into a “guilty pleasure.” The fast food chain in New Zealand wants its customers to “cheat on beef” in an actual Auckland motel complete with BK booths where they can dine in secrecy.

While the company wants people to “cheat on beef” as part of their #MotelBK campaign, it is still an advertising campaign at the end of the day, which is why sharing photos on social media was strongly encouraged.

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