Burt’s Bees Targets Consumers Through Their iCals

Burt’s Bees Targets Consumers Through Their iCals
Advertising

To promote a new line of anti-aging products, the brand created a campaign that adds events to people's digital calendars.

Leah Gonzalez
  • 23 april 2014

Most brands and businesses these days use social media to promote their products and connect with their customers. Skincare brand Burt’s Bees is trying out something different to promote their new Brightening Line, a line of anti-aging products. The brand has created a campaign that adds promotional messages and reminders to people’s Yahoo, Google, Apple, or Microsoft digital calendars.

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