Burt’s Bees Targets Consumers Through Their iCals
To promote a new line of anti-aging products, the brand created a campaign that adds events to people's digital calendars.
Most brands and businesses these days use social media to promote their products and connect with their customers. Skincare brand Burt’s Bees is trying out something different to promote their new Brightening Line, a line of anti-aging products. The brand has created a campaign that adds promotional messages and reminders to people’s Yahoo, Google, Apple, or Microsoft digital calendars.
For the campaign, Burt’s Bees will be inviting customers to click on a link that will automatically add a series of 8 weekly calendar items. Like with typical calendar items, all information fields are filled out and if users set alerts for the appointments in their calendar, they will get reminder alerts for the Burt’s Bees messages, too.