CB2 Asks Pinners To Decorate An Apartment In Real-Time [Video]
Home decor brand's innovative new campaign allows customers to design an entire apartment live on Pinterest.
With rental prices for apartments skyrocketing, many of us are forced to live in places that don’t have enough room to really allow us to reveal our personalities. Aware of that trend, ad agency Mother has just launched a brand campaign for CB2, Crate & Barrel’s more playful and less expensive home decor company, where they will be hosting a collaborative apartment design contest that lets anyone put in their two cents about decoration.
Beginning May 7th, CB2 will bridge social media and the real world by creating an apartment designed entirely on Pinterest, in real-time. Five interior decorators will pick out pieces for five different rooms and post them to Pinterest. The public will be able to vote on items for one hour each, before the winning pieces will be delivered and set up inside APT CB2 – a five room apartment located at 873 Broadway in New York City, which CB2 will be renting for the month of May. Designers will also incorporate vintage pieces of their choice to give the rooms a more lived in feel.